China, the new “land of opportunities”, is fascinating not only because of its economical potential foreseen for the next decades, but also due to its dynamic nature as one country composed by 56 different ethnics. Also Chinese language inherits China’s five-thousand-year history and culture which makes it different from any language used in the Western world. These facts imply a complex process a company would face when communicating in China.

Circleline’s approach

To be successful in China, a company needs to communicate its values and products effectively in local language to local customers. The success can only happen with well structured methodology. Having foreseen these needs, Circleline brings in-house professionals of Chinese mother tongue to obtain first-hand market insights, working closely with Side2Side, a Shanghai-based agency with experts trained in Circleline.
Other than human resources, Circleline’s IMS brings quantitative market and consumer insights by analyzing qualitative sentiments in various languages, including Chinese.
Circleline has the capabilities to help clients accessing China with success.

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